Xbox Ad Banners
As part of a larger Xbox international campaign for all worldwide territories, Fulcrum was asked to create an Ad Banner campaign, alongside its larger digital initiative. As part of this…
Character Integration, CG Character Creation, Texturing, Animation, Rendering, SFX
Supernatural creature integration for a scene from THE THREE HARES proof-of-concept short.
Microsoft Webcams Indoor End-Cap
Built and designed to compare various Microsoft Webcams at selected north American retail outlets, Fulcrum was tasked to design and build this end-cap, and include all digital and aesthetic functionality.
Fox Consumer Products Intranet Portal – AOR
Fox Consumer Products was looking for a design refresh of their Intranet portal and hired us! We designed all the look-and-feel of each page, in coordination with Fox’s web engineering…
The Three Hares teaser
Has magic returned? Check here to find out! A teaser written, produced, and created by Tony Catter and his company Fulcrum. Shot on location in Gloucestershire, UK, with all post-production…
Blu-ray Disc Association – AOR
As the Agency of Record for Social and Digital, Fulcrum manages the family of Blu-ray Disc digital presences. Fulcrum also created financial software to manage the BDA’s finances, which has…
Almond Latte Viral Game
Thirsty for a latte? Look no further! Check out Blue Diamond’s Almond Latte. As part of a viral campaign to promote Blue Diamond Almond Milk, the game was available on…
Chevy Nation Microsite
Fulcrum created the look-and-feel, including all models and animation, for Chevy Nation Town Web site. Rolled out in several phases, the site was maintained for a year and was extended…
SpongeBob – Target Spot
Working in tandem with creating another spot for BestBuy, Fulcrum streamlined costs by aso creating this spot for Target, available for use on-air and on target.com from Paramount Home Entertainment.…
Movies Anywhere Social Media Campaign
Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby…