Movies Anywhere Social Media Campaign

Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby users could pin directly from the ad unit. The ad unit delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on-unit.)