The word Fulcrum has two definitions, a pivot point, and the following:- “a thing that plays a central or essential role in an activity, event, or situation.” Although we prefer the second, both are essential, as shared goals need a balance, which agencies must provide. But true success comes from not just this, but a myriad of other interrelated variables; intent, tact, the journey, visualization, and fun along the way (to name a few), Great ideas, flawless design, and having the talent and resourcefulness to find creative solutions through these variables is what we are. To this end, if hiking the Hollywood sign to get inspiration is what it takes, or walking down the Croisette at the Cannes Film Festival to get the winning balance, consider it our Duty, Job and Honor…