Welcome to the Fulcrum
Based in Los Angeles and a creative studio outside of Dijon, France, we are a group of Diversity Approved free thinkers, open to the breezes of change, social forwardness, and elevation.
We are independently-owned, specializing in gaming, entertainment microsites, motion graphics, social-media executions, outdoor activations, in-store end-caps, software creation, and original programming… to name a few.
We are an integrated entertainment marketing agency helping to maximize shared goals through imaginative, yet disruptive and topically-relevant storytelling.
The word Fulcrum has two definitions, a pivot point, and the following:- “a thing that plays a central or essential role in an activity, event, or situation.” Although we prefer the second, both are essential, as shared goals need a balance, which agencies must provide.
But true success comes from not just this, but a myriad of other interrelated variables; intent, tact, the journey, visualization, and fun along the way (to name a few), Great ideas, flawless design, and having the talent and resourcefulness to find creative solutions through these variables is what we are. To this end, if going to a Dodgers game to get inspiration, or walking down the Croisette at the Cannes Film Festival to get the winning balance, consider it our Duty, Job and Honor…