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Frosty Summer Vacation Sweepstakes

In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.


Wendy’s Hamburgers


Game Creation, Strategy and Design