Look designed by Fulcrum, and used in further marketing pushes, Amazon’s holiday splash page set the tone for the holidays at Amazon. To garner the correct tone, a photo-shoot was set up, whose images were also used on the subsequent platforms.
Piggybacking on the success of the Holiday Splash Campaign, Amazon engaged Fulcrum to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.
Fulcrum created the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. In this concept, we enlisted an Xbox Personality to voice the Avatar, who guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, the project was distributed globally, also by Fulcrum.
In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.
As part of a larger Xbox international campaign for all worldwide territories, Fulcrum was asked to create an Ad Banner campaign, alongside its larger digital initiative. As part of this rollout, Fulcrum also performed all translation services, and animation and lip-sync of the Avatar.
Fulcrum was tasked with design of the Fox Consumer Products Asset Portal. As a result of its success, we were made the AOR, responsible for design and further updates to the portal.
Fulcrum created the look-and-feel, including all models and animation, for Chevy Nation Town Web site. Rolled out in several phases, the site was maintained for a year and was extended beyond its original six months, due to high metric numbers.
Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby users could pin directly from the ad unit. The ad unit delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)
Fulcrum created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.