loader image

Amazon Summer Splash Page

Piggybacking on the success of the Holiday Splash Campaign, Amazon engaged Fulcrum to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.

Continue ReadingAmazon Summer Splash Page

Xbox LIVE Worldwide Marketing Campaign

Fulcrum created the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. In this concept, we enlisted an Xbox Personality to voice the Avatar, who guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, the project was distributed globally, also by Fulcrum.

Continue ReadingXbox LIVE Worldwide Marketing Campaign

Frosty Summer Vacation Sweepstakes

In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.

Continue ReadingFrosty Summer Vacation Sweepstakes

Xbox Ad Banners

As part of a larger Xbox international campaign for all worldwide territories, Fulcrum was asked to create an Ad Banner campaign, alongside its larger digital initiative. As part of this rollout, Fulcrum also performed all translation services, and animation and lip-sync of the Avatar.

Continue ReadingXbox Ad Banners

Movies Anywhere Social Media Campaign

Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby users could pin directly from the ad unit. The ad unit delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)

Continue ReadingMovies Anywhere Social Media Campaign

“Real Steel” Social Media Campaign

Fulcrum created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.

Continue Reading“Real Steel” Social Media Campaign