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Frosty Summer Vacation Sweepstakes

In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.

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Xbox Ad Banners

As part of a larger Xbox international campaign for all worldwide territories, Fulcrum was asked to create an Ad Banner campaign, alongside its larger digital initiative. As part of this rollout, Fulcrum also performed all translation services, and animation and lip-sync of the Avatar.

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Movies Anywhere Social Media Campaign

Fulcrum created a forum whereby SocialMoms and participating influencers hosted a custom Social Impact Unit on their sites. This ad unit included curated blogger feeds, pinnable images and videos, whereby users could pin directly from the ad unit. The ad unit delivered 1.6 million impressions, surpassing the 1 million impression benchmark by 1.6x, and an engagement rate of 6.32%. The average viewer spent 48 seconds on the unit: 436.36% above average. A total of 78,836 minutes of attention were delivered. (Rich media display units average 2.5% engagement rate and just 11 seconds time on unit.)

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“Real Steel” Social Media Campaign

Fulcrum created a contest via Bot Battles, where fans were invited to vote for their favorite Bots until a final contender was chosen. Engagement grew each week as fans campaigned to make sure the film’s hero, Atom, was the last Bot standing. Launched a series of behind-the-scenes videos on YouTube, adding a brand-new custom made “Meet the Bots” video right before street date – which garnered 2MM views.

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