In celebration of the Chinese Lunar New Year’s festivals in Monterey Park and San Francisco CA, Fulcrum created a game which bystanders played on their devices, via a parade float which would pass by them (displayed on dual digital side-mounted screens), in both English and Mandarin. Depending on the player’s knowledge of the Lunar New Year, users advanced to the next level of the game, with prizes claimed at an AT&T booth in the Fairs. Due to its resounding success, a modified version of the game was put online.
