AT&T Cultural Diversity Parade Float & Game
In celebration of the Chinese Lunar New Year, Fulcrum created a game which users played on their devices, on a parade float. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at a booth in the Fair. A modified version of the game was put online. The game was could be played in English and Mandarin.
Client
AT&T
Services
Game Creation, Strategy and Design
