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Xbox LIVE Worldwide Marketing Campaign

Fulcrum created the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. In this concept, we enlisted an Xbox Personality to voice the Avatar, who guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, the project was distributed globally, also by Fulcrum.

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AT&T Cultural Diversity Parade Float & Game

In celebration of the Chinese Lunar New Year, Fulcrum created a game which users played on their devices, on a parade float. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at a booth in the Fair. A modified version of the game was put online. The game was could be played in English and Mandarin.

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Microsoft Webcams Indoor End-Cap

Built and designed to compare various Microsoft Webcams, Fulcrum was tasked to design and build all digital and aesthetic functionality for the End-Cap, which was housed at all leading Microsoft retailers, such as Staples and Office Depot. Piggybacking on north American successes, Fulcrum was asked to also rollout the end-cap in leading overseas territories.

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