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Amazon Summer Splash Page

Piggybacking on the success of the Holiday Splash Campaign, Amazon engaged Fulcrum to have fun with the summer! We decided to create another splash page to compliment their best-selling products... and setup another photo-shoot, whose images were also utilized in other campaigns, further benefitting marketing dollars.

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Xbox LIVE Worldwide Marketing Campaign

Fulcrum created the idea of an Xbox Brand Ambassador, in the form of an Xbox Avatar, to sell Xbox LIVE Memberships, across all marketing platforms. In this concept, we enlisted an Xbox Personality to voice the Avatar, who guided users through the many benefits of an Xbox LIVE membership, and any other questions they may have based on all Xbox touch points. As a result of north American success, the project was distributed globally, also by Fulcrum.

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AT&T Cultural Diversity Parade Float & Game

In celebration of the Chinese Lunar New Year, Fulcrum created a game which users played on their devices, on a parade float. Depending on their knowledge of the Lunar New Year, users advanced to the next level of the game, with the winners claiming prizes at a booth in the Fair. A modified version of the game was put online. The game was could be played in English and Mandarin.

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Frosty Summer Vacation Sweepstakes

In celebration of the summer break, Fulcrum created a mobile game for Wendys. The goal was to find letters, hidden in a journal, which could used to redeem online gift cards. The more letters you get, the more gift cards you earn. Due to its success, the game was further utilized as a holiday journal, just in time for the holidays, and re-skinned accordingly.

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